Culture and values

Simple, Personal & Fair is the way to become the go-to bank for customers and the best employer for staff.

Our corporate culture reflects how all Santander Group professionals should think and act and what our customers expect of us as a bank.


S
We treat our customers in an individual and personalised way, offering them a range of products and services from which they can choose those that best suit their needs.
We use clear, concise and understandable language.
We improve our processes every day, simplifying tasks and removing unnecessary steps for both customers and staff.
P
We treat our customers in an individual and personalised way, offering them a range of products and services from which to choose those which best suit their needs.
We try to make every one of our customers feel special and valued.
We are committed to our staff and help them reach their potential and achieve their goals.
F
We treat our customers fairly and equally; we are transparent and resolve any complaints as quickly and diligently as possible.
We establish relationships in which the Bank, its employees, customers and shareholders, all benefit.
We deliver on our promises and take responsibility for the commitments we have assumed with our customers.

CORPORATE BEHAVIOURS SIMPLE I PERSONAL I FAIR

“I show respect and I treat others as I would like to be treated, acknowledging and appreciating one another’s differences”.

"I actively collaborate to offer the best solution to my customers and colleagues".

“I listen and have empathy, to understand others’ needs”.

"I put energy and passion into my job and give my best to gain the trust and loyalty of my customers and colleagues".

“I talk straight and adapt to the person I am addressing as well as the context; I question issues constructively”.

“I give support to people in their development, providing feedback and appreciating their contribution”.

“I keep my promises and I am consistent in everything I do”.

“I embrace change, bringing innovative solutions and learning from mistakes”.